Responsibilities

• Own and execute the public relations strategy across a portfolio of consumer brands, developing integrated communications plans that elevate brand positioning, strengthen reputation, increase awareness, and grow share of voice.
• Lead proactive and reactive media relations while cultivating strong relationships with journalists, editors, producers, influencers, and creators across consumer, lifestyle, technology, and business media and serving as the primary contact for media inquiries and influencer activations.
• Transform product launches, seasonal moments, cultural trends, consumer behavior, company milestones, and emerging conversations into timely and compelling earned media opportunities while developing press releases, messaging, talking points, media pitches, and other communications materials.
• Partner with senior executives to strengthen thought leadership and visibility through media opportunities, speaking engagements, awards, executive profiles, and strategic storytelling that reinforces the organization's positioning and reputation.
• Collaborate closely with Marketing, Social, Content, Product, and leadership teams to deliver consistent and impactful brand storytelling while monitoring media coverage, competitive activity, industry developments, and campaign performance to continuously identify new opportunities and refine PR strategy.

Requirements

• 10+ years of public relations and earned media experience supporting well-known consumer brands within an agency or in-house environment, with a demonstrated ability to independently own PR strategy from development through execution.
• Proven track record of transforming products, consumer insights, cultural trends, company milestones, and timely moments into meaningful earned media coverage and measurable brand visibility.
• Established relationships across the media landscape with demonstrated success securing high-impact coverage and engaging journalists, editors, influencers, and creators across consumer-focused outlets.
• Exceptional writing, storytelling, and communications skills with experience developing compelling pitches, press releases, messaging, executive communications, and thought leadership while maintaining outstanding attention to detail.
• Creative, entrepreneurial, and results-driven mindset with the confidence to identify what's working, challenge what's not, pursue fresh angles, and operate independently while managing multiple priorities in a fast-moving environment.