Responsibilities

• PR Strategy & Narrative Ownership: Define and own the overarching PR and communications strategy across all RDG brands; Translate brand positioning into clear, differentiated storylines for each concept; Identify and develop editorial angles beyond openings and events (culture, design, business, lifestyle); Ensure consistency and elevation of brand voice across all external communications
• External Partners & Communications Execution: Oversee and coordinate external partners, collaborators, and contributors; Define briefs, priorities, and expectations to align with brand positioning; Review, refine, and approve all external communications and materials prior to distribution; Ensure external support operates at RDG’s standards
• Media Relations & Key Placements: Build and maintain direct relationships with top-tier media, editors, and cultural platforms; Drive high-value placements (national and international Tier 1); Oversee media hosting strategy (media dinners, press previews, VIP experiences); Curate guest lists aligned with brand positioning and visibility goals
• Brand Protection & Gatekeeping: Act as final filter for all PR outputs; Ensure all communications reflect RDG’s luxury standards and positioning; Protect brand integrity by declining misaligned opportunities
• Cross-Functional Alignment: Partner with marketing, social, programming, and operations; Integrate PR into campaign planning from inception; Ensure PR supports revenue-driving moments and activations
• Reporting & Performance Tracking: Define and track KPIs (placements quality, Tier 1 coverage, share of voice, inbound opportunities); Provide monthly/quarterly reporting with insights and recommendations; Refine PR approach based on performance and market feedback

Requirements

• 6–10+ years in PR, communications, or brand strategy
• Experience in luxury hospitality, lifestyle, fashion, or high-end consumer brands
• Strong relationships with media (local, national, and ideally international)
• Proven ability to secure high-quality editorial placements
• Strategic thinker with strong editorial instinct and cultural awareness
• Highly detail-oriented with strong standards for quality and brand alignment

Preferred

• Key competencies: Strategic clarity and narrative development
• Key competencies: Strong editorial judgment and cultural awareness
• Key competencies: Ability to lead external collaborators with authority and precision
• Key competencies: Executive-level communication skills
• Key competencies: High standards, discretion, and brand sensitivity