Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 days ago
Senior Performance Media Manager
Boulder, CO (Hybrid)
$60K/yr – $75K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end paid media strategy and optimization across multiple channels, translating data into strategic plans, campaigns, and insights that drive KPI improvements for client outcomes.
- Planning & Optimization: Plan, recommend budgets, and adjust spend in real time; structure campaigns on Meta, YouTube, and MNTN CTV to optimize channel mix against multiple KPIs.
- Strategy & Analytics: Develop full-funnel, multi-channel strategies and analyze data across GA4, Looker, and platform reports to surface actionable performance insights.
- Reporting & Insights: Pull data, create client-facing reports, and present updates that translate numbers into concrete optimization actions.
Job Description
Own end-to-end paid media strategy and optimization across multiple channels, translating data into strategic plans, campaigns, and insights that drive KPI improvements for client outcomes.
- Planning & Optimization: Plan, recommend budgets, and adjust spend in real time; structure campaigns on Meta, YouTube, and MNTN CTV to optimize channel mix against multiple KPIs.
- Strategy & Analytics: Develop full-funnel, multi-channel strategies and analyze data across GA4, Looker, and platform reports to surface actionable performance insights.
- Reporting & Insights: Pull data, create client-facing reports, and present updates that translate numbers into concrete optimization actions.
Benefits
- Our comprehensive and personalized benefits program is designed to reflect our commitment to the health and happiness of our team.
- Our associates enjoy working with seasoned industry experts with competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefits, cell phone subsidy, ongoing professional development, remote work flexibility, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), and more!
- We like to bike, ski, climb, hike, skate, and have fun. Come work - and play! – at Parallel Path.
Parallel Path - Health and Wellness Marketing Agency
Imagine a future where wellness is the norm, not the exception. A world where every brand, every message, every interaction promotes health and happiness. Parallel Path is more than just a marketing agency – we are your guides to a future where wellness wins.The future of health and wellness is vibrant and full of potential. A world where business decisions contribute to holistic health and happiness.We have a proud heritage of partnering with leading health and wellness brands, and our vision is to make this future a reality. Our purpose extends beyond the day-to-day. We’re here to shape a better future for health and wellness brands, guiding you, our visionary partners, on your journey to make the world a healthier, happier place. Together, let’s move wellness forward.
Traffic Signals
Monthly Visitors
1.6K
Traffic Source Mix
Search
26.7%
Direct
57.1%
Referral
5.4%
Social
9.5%
Paid
1.2%
Headcount Trend
Current headcount: ~35
Marketing Team
Marketing Team Size
14 (40% of company)
Marketing Roles Posted (Last 30 Days)
1
