Responsibilities

• Scaling campaigns profitably across YouTube, PMax, and GDN
• Maintaining CAC and blended efficiency targets under pressure
• Diagnosing performance shifts with a structured, repeatable process
• Making decisive budget reallocations based on data
• Collaborating with creative to unlock new angles and improve asset performance
• Owning structure, budget allocation, scaling decisions, and performance stability at meaningful spend levels
• Operating with urgency without operating emotionally
• When performance moves, you know where to look first
• When scale is possible, you know how to pursue it without breaking efficiency
• When something stops working, you fix it quickly

Requirements

• 7–10+ years in performance marketing
• Personally managed $10M+ in annual ad spend inside platform
• Deep, hands-on experience in YouTube, PMax, and GDN
• Experience scaling campaigns to $250K–$1M+/month
• Direct-response mindset — profit first, always
• Comfort operating in a lean environment with high accountability
• Ability to zoom out to business strategy and zoom into campaign mechanics

Preferred

• Merchant Center / Shopping experience
• Branded and non-branded Search experience
• Demand Gen and CTV exposure
• DTC experience in health, wellness, or pet
• Familiarity with AI-driven creative or automation tools