Senior Performance Marketing Specialist

Responsibilities

• Plan, launch, and manage campaigns across Meta, Google Search, Performance Max, YouTube, Display, Discovery, and Demand Gen
• Manage day-to-day campaign management: bids, budgets, audiences, creatives, and targeting
• Ensure accurate campaign setup, tracking, and platform configuration
• Monitor campaign performance daily and act on what you find
• Continuously improve CAC, conversion rates, and ROAS
• Run structured A/B tests across creatives, messaging, and landing pages
• Optimize bids, audiences, placements, and creative performance
• Optimize conversion paths and landing page performance
• Own the performance tracking stack: GA4, tag management, attribution tools, and dashboards
• Produce weekly and monthly performance reports with clear, actionable insights
• Track KPIs, identify issues early, and measure performance against acquisition goals
• Partner with the data team on lead quality, pipeline attribution, and reporting
• Identify and lead testing across new and emerging paid acquisition channels
• Brief creative teams on high-performing ad asset needs
• Communicate performance clearly to non-platform stakeholders

Requirements

• 3+ years managing paid media campaigns with hands-on Google Ads and Meta Ads execution
• Proven experience managing $50K+ monthly ad spend
• Experience in U.S. healthcare, health & wellness, telehealth, insurance, medical devices, or senior-focused D2C marketing
• Working knowledge of healthcare advertising compliance and HIPAA-aware practices
• Strong analytical skills across GA4, attribution tools, dashboards, and spreadsheets
• Experience producing clear performance reports and translating data into decisions

Preferred

• Direct experience marketing to Medicare-eligible (65+) audiences
• D2C patient or member acquisition experience
• Familiarity with Medicare or VA advertising guidelines
• HubSpot experience (we\'ll train the right person)
• Experience with medical devices, telehealth, or health subscriptions
• Experience in fast-paced startup or scale-up environments

Benefits

• High ownership from day one and real impact on growth
• Fast-moving, innovative environment at the intersection of healthcare and immersive technology
• Competitive compensation ($90,000–$110,000) and hybrid flexibility — Needham, MA office with flexible remote days