XRHealth logo
XRHealth

Senior Performance Marketing Specialist (Google & Meta Ads)

Needham, MA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 7 months ago

Job Summary

Drive end-to-end paid media campaigns across search, social, and video for a D2C healthcare brand, owning setup to optimization.

  • Own day-to-day management of campaigns across Google Ads, Meta, YouTube, and more
  • Must-have: 4–7+ years paid media with hands-on Google Ads/Meta Ads and $50K+ monthly spend
  • Standout: Healthcare/D2C experience with HIPAA-compliant advertising and HubSpot

Job Description

Responsibilities

  • Plan, launch, and manage campaigns across Meta, Google Search, Performance Max, YouTube, Display, Discovery, and Demand Gen
  • Own day-to-day campaign management: bids, budgets, audiences, creatives, and targeting
  • Ensure accurate campaign setup, tracking, and platform configuration
  • Monitor campaign performance daily and act on what you find
  • Continuously improve CAC, conversion rates, and ROAS
  • Optimize bids, audiences, placements, and creative performance
  • Own the performance tracking stack: GA4, tag management, attribution tools, and dashboards
  • Produce weekly and monthly performance reports with clear, actionable insights
  • Track KPIs, identify issues early, and measure performance against acquisition goals
  • Partner with the data team on lead quality, pipeline attribution, and reporting

Requirements

  • 4–7+ years managing paid media campaigns
  • Deep hands-on experience with Google Ads and Meta Ads — required
  • Proven experience managing $50K+ monthly ad spend
  • Strong experience across Search, Paid Social, YouTube, and Performance Max
  • Strong analytical skills: GA4, attribution tools, dashboards, spreadsheets
  • Experience optimizing full funnels including landing pages and conversion paths
  • Experience producing clear performance reports and translating data into decisions
  • Experience with HubSpot — required
  • Proven D2C healthcare marketing experience in the U.S.
  • Deep understanding of healthcare advertising compliance and restrictions

Preferred

  • Experience with medical devices, telehealth, or health subscriptions
  • Experience in fast-paced startup environments
XRHealth logo

XRHealth

3.5 Glassdoor

XRHealth is a leading provider of immersive healthcare solutions, leveraging the power of XR (extended reality, encompassing both virtual and augmented reality) to revolutionize patient care and rehabilitation. Founded to enhance the effectiveness of medical treatments and improve patient outcomes, XRHealth develops cutting-edge XR platforms that offer innovative therapeutic experiences. These platforms are designed for various medical applications, including physical therapy, cognitive rehabilitation, pain management, and mental health support.In addition to developing state-of-the-art technology, XRHealth operates its clinics, providing direct access to its immersive therapies. Furthermore, the company sells its products to healthcare organizations worldwide, enabling hospitals, clinics, and rehabilitation centers to integrate XR into their treatment protocols. The recent merger with Amelia Virtual Care has expanded XRHealth's capabilities, adding more mental health expertise and applications to its platform. This merger enhances their offerings in mental health support, providing even more comprehensive care for patients.By integrating advanced technology with clinical expertise, XRHealth delivers personalized and engaging treatments that empower patients and healthcare professionals. Committed to transforming the future of healthcare, XRHealth stands at the forefront of the digital health revolution.Connect with us to receive a demo!🥽

Founded in 2016
Needham Heights, Massachusetts, USA
120 employees (5 in marketing)
www.xr.health
62% recommend to a friend

Salaries

Performance Marketing median pay in the United States

$110K/yr

Most pay falls between $85K and $150K. Based on 870 salaries.

See all Performance Marketing salariesSee more Performance Marketing jobs
See all XRHealth salaries

Marketing Team

Marketing Team Size
5 (4% of company)

Funding

Total Funding
$40.8M
Last Raise
$6M
Series Unknown, 2 years ago

Funding History

  • Jan 2024
    Series Unknown • $6M
  • Jun 2022
    Grant • $100K
  • Jun 2022
    Series Unknown

Traffic Signals

Monthly Visitors
41.9K
Monthly Google Ads Budget
$207
Traffic Source Mix
Search
35%
Direct
21.7%
Referral
4.6%
Social
2.6%
Paid
0.5%

Headcount Trend

Current headcount: ~120