Responsibilities

• Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms.
• Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities.
• Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI.
• Manage budgets, pacing, and forecasts across multiple campaigns and channels.
• Partner with creative and brand teams to brief and refine ad assets tailored to each platform.
• Report on campaign performance, channel mix, and learnings to cross-functional stakeholders.
• Stay ahead of trends in performance marketing and identify new opportunities for growth.

Requirements

• 7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred)
• Proven track record of scaling campaigns and optimizing CAC/LTV
• Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards)
• Strong communication skills with the ability to translate performance insights into business impact
• Curiosity and adaptability — eager to experiment with new channels and approaches

Preferred

• Experience in insurance, fintech, or another high-consideration category is a plus

Benefits

• Inclusive and healthy environments are crafted intentionally. Here are some other wonderful perks of working here:
• Competitive Compensation & Stock Option Offering
• Health, Dental, Vision & Disability Coverages
• Sabbatical program for tenured employees
• HSA offering + employer contribution
• Fertility support through Carrot
• $100 monthly wellness perk
• $300 pet reimbursement program
• 401k with match
• Unlimited PTO (paid time off) + flexibility to enjoy it
• Paid Parental Leave Program
• Learning & Development Opportunities