Responsibilities

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.
• Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
• Review agency recommendations and validate strategic and tactical decisions using performance data.
• Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.

Requirements

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Preferred

• Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
• Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
• Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
• Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
• Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.