Responsibilities

• Manage and develop a performance marketing team, with the expectation that the team will grow as the program scales.
• Own the annual performance marketing budget with full ROAS and pipeline accountability.
• Define the channel strategy, audience architecture, and investment framework for the paid acquisition program.
• Drive alignment between paid acquisition strategy and commercial priorities with Growth Operations and the VP.
• Build the performance marketing playbook and attribution standards used across the function.
• Own competitive ad tracking across the paid landscape and use those insights to keep campaigns differentiated and competitive.
• During the current lean-budget phase, prioritize building the infrastructure for scale: channel playbooks, audience segmentation frameworks, creative production processes, and full-funnel attribution models that enable the team to execute high-quality campaigns with speed and precision as budgets grow.
• Represent performance marketing in VP-level planning and contribute to board-cycle materials.