Responsibilities

• Own the Paid new customer acquisition (NCA) outcomes and target for Remitly Business. The paid NCA number is the business's primary acquisition metric.
• Own the budget and spend decisions impacting Customer Acquisition Cost (CAC). Manage CAC efficiency across channels with full budget authority and reallocation rights.
• Own the agency relationship end to end: briefing, weekly paid marketing metrics reviews, monthly and quarterly planning, roadmap alignment, and contract accountability. Hold the agency to output standards, not effort.
• Run campaigns hands-on across Meta and Google Ads with agency support: campaign architecture, bid strategy, audience segmentation, creative testing, and optimization.
• Expand into incremental channels (LinkedIn, programmatic, affiliate, influencer-led performance) based on CAC signals, not speculation.
• Drive experimentation: brief the creative team, run structured A/B tests, and feed winning signals back into production.
• Own the adtech roadmap for Remitly Business. Work directly with engineers and PMs to scope and ship integrations. Define and maintain the measurement infrastructure: pixel implementation, conversion tracking, UTM governance, and data pipeline integrity. You are the last line of defense on attribution accuracy.
• Lead incrementality testing, match market testing, and mixed media modeling with the Analytics team. Have the judgment and experience to make high-quality investment decisions, even when attribution is imperfect.