Responsibilities

• Plan, execute, and optimize campaigns across paid channels to drive provider leads and consumer acquisition
• Own and manage a robust monthly paid media budget, allocating spend to maximize performance
• Stay current on platform updates, auction dynamics, and healthcare ad industry best practices
• Develop and run a testing roadmap of ad creative, audience targeting, bidding, and landing page experiments to hone strategy and boost performance. Design tests that can be read cleanly, with holdouts, matched cohorts, and controlled rollouts
• Own ad measurement and reporting, giving stakeholders performance insights to inform broader business strategy
• Consistently monitor results, proactively mitigating risks and taking advantage of emerging opportunities
• Manage our own RealSelf.com brand ad inventory and campaign execution, with the same eye for optimizing creative, placements, and performance
• Partner with Product to test new RealSelf ad types and landing pages that drive revenue and brand ROI

Requirements

• 5–7+ years of hands-on experience managing paid search and paid social campaigns, ideally in a consumer or two-sided marketplace business
• Deep, current expertise in Google Ads, Microsoft Ads, and Meta Ads Manager, including bid strategy, creative, and audience targeting
• Ability to leverage AI-assisted solutions to accelerate outputs and deepen analysis, without compromising quality
• Track record of managing significant monthly ad budgets and consistently improving ROAS
• Excellent project management skills and comfort driving multiple priorities in a fast-paced environment
• NYC-based (Hybrid)

Preferred

• Experience with performance marketing in additional paid channels such as YouTube, TikTok or Pinterest
• Experience with two-sided marketplaces
• Familiarity with the aesthetics, healthcare, or wellness industry and consumer
• Hands-on SQL skills

Benefits

• You’ll work alongside our world-class team to build awareness of a product that empowers millions of people around the world to become their best self
• Health benefits: We offer comprehensive benefits for medical, dental, and vision 100% paid for by RealSelf at the employee level
• Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent
• 401(k) matching: Plan for your financial future and take advantage of our 401(k) plan with a company match
• Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience’s shoes. That’s why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer
• Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
• Hybrid NYC office: We recognize that there’s no “one size fits all” with office culture. That’s why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home