Responsibilities

• Multi-Platform Ownership: Lead the end-to-end strategy, setup, and optimization for complex accounts across Meta and Google Ads, moving beyond "awareness" into full-funnel execution.
• Performance Benchmarking: Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments.
• Ad Psychology: Partner with creative teams to brief and test ad formats informed by buyer psychology and AI-driven use cases, rather than relying solely on platform best practices.
• Strategy: Reframe performance narratives and adjust plans when external factors or platform changes shift trends.
• Cross-Channel: Conduct analyses between Search and Social to identify overlaps and untapped opportunities.
• Storytelling: Translate complex metrics into executive level insights that explain the “why” and define the next move.
• Systems: Work within and improve standardized frameworks to ensure scalability and team wide consistency.

Requirements

• 5+ years of hands-on experience managing Paid Media across multiple channels.
• Expert proficiency in at least two primary platforms (Meta Ads Manager and Google Ads).
• Strong understanding of tracking logic, including GTM, GA4, platform pixels, CAPI, and attribution modeling.
• Proven ability to look at a complex account and diagnose issues and propose solutions proactively.
• Ability to present complex performance data to internal stakeholders and clients with clarity and confidence.

Preferred

• Strong working proficiency in a second platform (e.g., Google Ads)

Benefits

• 🏝️ 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!)
• 🏡 Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens
• 🐾 Dog friendly office, plus competitive rates on pet insurance for your furry friends
• 💪 An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day!
• 🧘‍♀️ Mental Health support including company Employee Assistance Program
• 🍼 Flexible parental leave
• 🎗️ Paid community volunteer days (incl. school plays and trips)
• 💼 Variety of competitive insurance policies incl. short/long term disability and legal
• 📝 401k retirement plan with company match
• 💰 Employee perk program giving access to a wide variety of online discounts