Guardian Alarm

Senior Performance Marketing Manager

Southfield, MI (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end performance marketing across paid channels to generate qualified leads and optimize ROAS.

  • Own the performance of paid search, paid social, display, retargeting, and other channels.
  • Must-have: 5-7+ years in performance marketing with hands-on Google Analytics, Google Ads, Meta Business Manager.
  • Standout: Leading external agencies and aligning with sales, marketing, and creative teams.

Job Description

Responsibilities

  • Own the performance of paid search, paid social, display, retargeting, online video and other acquisition channels.
  • Manage campaign targeting, bidding, budgets, creative rotation and optimization.
  • Recommend new channels, audience strategies and testing opportunities to improve results.
  • Define channel mix, budget allocation strategy, and testing roadmap.
  • Identify and scale new acquisition opportunities and channels.
  • Conduct tests across messaging, creative, audiences, landing pages and conversion paths.
  • Continuously refine campaigns to improve lead generation, conversion rates and ROAS.
  • Stay current on new trends, tools and best practices in performance marketing.
  • Develop reporting and dashboards to track lead volume, conversion, cost per opportunity and ROAS.
  • Analyze campaign performance and inform our team on trends, issues and opportunities.

Requirements

  • Strong understanding of paid search, paid social, display, online video and retargeting
  • Experience managing paid media budgets, campaign optimization and performance reporting.
  • Strong understanding of campaign tracking, attribution, lead flow and conversion rate optimization.
  • Experience conducting tests across messaging, creative, audiences and landing pages.
  • Excellent analytical skills and a knack for identifying trends and turning insights into recommendations to improve performance.
  • Ability to develop dashboards and insights around leads, opportunities, cost per opportunity and ROAS.
  • Strong project management skills with the ability to prioritize work across multiple campaigns, brands and markets.
  • Strong problem-solving skills and the ability to identify issues, gaps and opportunities quickly.
  • Ability to balance strategic thinking with hands-on execution.
  • Excellent verbal, written and presentation skills.