Responsibilities

• Execute campaign builds, budget adjustments, bid strategy changes, and day-to-day optimizations across Meta Ads and Google Ads
• Own creative trafficking end-to-end: receive assets, apply naming conventions, stage drafts, assign UTMs, and launch on SLA
• Monitor accounts daily, flag anomalies, and surface issues before they become problems
• Perform bulk edits, manage schedules, and maintain account hygiene across the portfolio
• Build performance reports using AI-assisted workflows and MarginOS tooling
• Contribute ideas and analysis to broader client growth strategy, bringing opportunities and hypotheses to the table
• Learn forecasting and goal setting fundamentals: how growth models are built, how targets are set, how performance maps to goals, and how plans evolve over time
• Support demand planning inputs (inventory, seasonality, promos) and help translate goals into channel-level budgets and pacing guidance
• Help align ad account structure and strategy to each client’s business objectives
• Draft first-pass creative insights from performance data, understanding how to translate metrics like hook rate, hold rate, CTR, cost per purchase, and fatigue signals into actionable guidance for our creative partners
• Translate media plans and founder direction into world-class creative briefs
• Contribute to swipe files across client categories and support competitive research efforts
• Attend client meetings, interfacing with clients in a warm and professional manner
• Communicate clearly about topics within your area of ownership, translating complexity into direct, helpful, low-fluff answers
• Stay responsive to inbound client questions and requests, resolving what you can and escalating to the founder quickly and with context when needed
• Maintain high standards for written communication (Slack/email): timely, organized, and action-oriented
• Grow over time into owning client relationships directly as you move into more senior roles at the firm