Responsibilities

• Own day-to-day management and optimization of paid social campaigns - account structure, budgets, bidding, audiences, creative strategy (in partnership with growth and creative) and pacing against target
• Build and run a high-velocity creative testing roadmap in partnership with our creative team: write the briefs, design the tests, read the results, and scale what works
• Turn performance data into decisions - build your own reporting and analysis, identify lenses for channel measurement and evolve those over time, and bring recommendations
• Support channel strategy and planning: forecasting, budget scenarios, marginal efficiency analysis, and weekly and monthly performance reporting
• Help scale creator and affiliate paid partnerships: collaborating with agencies, sourcing and evaluating creators, briefing, and measuring performance (in close coordination with our influencer marketing lead and other growth/creative teammates)
• Stand up and test emerging channels from proposal through launch and read, building the case for where we should place our next bets
• Contribute to how we measure - incrementality and geo-lift testing, privacy-safe conversion tracking, and attribution in a channel mix where clean click-based attribution isn't always available
• Partner cross-functionally with creative, data, conversion rate optimization, lifecycle, finance, and legal to improve the funnel end to end
• Manage platform and vendor relationships day to day, holding partners accountable to what we need from them to reach our goals

Requirements

• 3-5+ years in performance marketing with direct, hands-on paid social buying experience - you've been the person in ads manager, not just the person reading the report. Meta and TikTok experience is required; YouTube is strongly preferred
• You've had experience scaling volume while managing to an efficiency target (CAC, ROAS, or LTV:CAC) for direct consumer acquisition, and you can talk about the specific decisions that moved core KPIs
• You're analytically self-sufficient - you build your own pulls, you're fluent in spreadsheets and AI / BI tools (experience with Claude/Hex/Looker/Tableau is a plus), and you can take lead on both reading out test results and investigating when numbers don’t line up
• You have strong creative instincts and a track record of briefing and iterating with creative partners. You can articulate and execute a testing framework
• You take a structured, hypothesis-driven approach to performance, and you know how to isolate whether the issue is creative, audience, auction dynamics, landing experience, or measurement
• You're extremely organized and comfortable prioritizing across a high volume of campaigns, tests, and partners
• You have a point of view on how to measure channels where attribution is imperfect
• Bonus points for:
• Experience in healthcare or another regulated category with constrained tracking
• Creator or affiliate paid partnership buying experience

Preferred

• Experience in healthcare or another regulated category with constrained tracking
• Creator or affiliate paid partnership buying experience
• Experience with incrementality or geo-lift testing, media mix modeling inputs, and/or an experimentation platform
• App install acquisition experience with a mobile measurement partner

Benefits

• Health Benefits : Comprehensive medical, dental, vision, life, and disability coverage.
• Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)
• Financial Wellness : Retirement savings programs and equity opportunities to help you invest in your future.
• Flexible Time Off, Paid Holidays & Winter Break : Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge
• Parental Leave : Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.
• Mental Health Mornings/Afternoons : Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.
• Wellness & Development Stipend : Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.
• Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations.
• Home Office & Meals : Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.
• Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.