Senior Performance Growth Marketing Manager at LUMINESS | Houston, TX

LUMINESS

Senior Performance Growth Marketing Manager

Houston, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel performance marketing to scale acquisition with strong CAC/ROAS discipline.

Must-have: 3–5+ years in performance marketing across paid social, search, and/or marketplaces.
Standout: Deep experience optimizing CAC, LTV, ROAS, and funnel strategy.
Standout: Own testing across ads, landing pages, and messaging.

Job Description

Responsibilities

Manage and scale acquisition and traffic campaigns across Meta (Facebook/Instagram), Google (Search, YouTube, Shopping), TikTok and Amazon
Optimize for CPC, CAC efficiency, conversion rates and scalable growth
Build and optimize lead nurturing flows, conversion campaigns, and retention programs
Execute email and SMS strategies for acquisition and repeat revenue
Design and optimize traffic and conversion funnels
Analyze bounce rates, CTR, and conversion paths
Collaborate with creative teams to improve messaging and UX
Guide decisions with data across budgets, creative, and targeting
Build testing frameworks across ads, landing pages, and messaging

Requirements

3–5+ years in performance marketing
Experience across paid social, search, and/or marketplace channels
Strong understanding of CAC, LTV, ROAS, and funnel strategy
Experience with email and SMS lifecycle marketing
Analytical and creative thinker
Strong collaboration skills
Competitive, driven personality

Preferred

Amazon Market Place ecosystem experience
AI tools for marketing, creative, chat and DM automation
DTC brand experience
TV/CTV Short form advertising
CRO and landing page optimization experience

LUMINESS

5.0 Glassdoor

With over 5 million Airbrush Makeup Kits sold, Luminess Breeze is the #1 Global Leader in Airbrush & Airbrush Foundation. Originally used in the fashion, print, television and film industries and not found in stores, the Breeze Airbrush has simplified the everyday makeup routine with its easy to use, handheld, rechargeable, best selling Luminess Breeze.Our Award winning Get Breeze Makeup and Breeze foundation is 100% cruelty free, vegan and made in the USA. Luminess is backed by 60,000+ glowing 5 stars reviews online and also loved by leading Hollywood makeup artists, celebrities and millions of women all over the world. To shop the Getbreeze Airbrush Makeup System, just click on the link in our profile.

Founded in 2007

Stafford, Texas, USA

91 employees (10 in marketing)

luminesscosmetics.com

100% recommend to a friend