Responsibilities

• Plan and manage advertising campaigns on Facebook and Instagram, with opportunities to expand to YouTube and other platforms
• Develop ad concepts, write copy, create video ideas, design landing pages, and build lead-nurture campaigns
• Support marketing efforts for retirement planning, insurance, and Wealth.com estate-planning services
• Track and analyze campaign performance, lead generation costs, appointments, and overall business outcomes
• Leverage ChatGPT, Claude, automation tools, and AI agents to enhance marketing and business operations
• Create reusable AI workflows, prompts, systems, and standard operating procedures for the team
• Assist in coordinating Wealth.com inquiries, scheduling, client onboarding, document follow-up, and attorney meetings
• Collaborate with staff to ensure timely and professional lead follow-up
• Manage advertising and communications through the company’s compliance review process

Requirements

• Proven experience designing or overseeing digital marketing campaigns
• Hands-on familiarity with ChatGPT, Claude, AI automation, or similar tools
• Self-motivated and comfortable working autonomously
• Excellent writing, communication, organizational, and follow-through skills
• Analytical approach, focused on tracking results over effort
• Demonstrated ability and initiative matter more to us than formal credentials or résumé polish

Preferred

• Experience in financial services or regulated industries is a plus, but not required