Responsibilities

• Own Performance Creative Strategy
• Develop the overall creative testing roadmap across Meta, TikTok, YouTube, and emerging paid channels
• Analyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trends
• Turn performance insights into clear hypotheses and testing priorities
• Build repeatable frameworks that increase the speed and quality of creative iteration
• Develop Winning Creative Concepts
• Write detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video
• Create fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositions
• Generate multiple variations of winning concepts to maximize scale before fatigue sets in
• Research competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunities

Requirements

• 5+ years developing performance creative for DTC or e-commerce brands
• Experience managing creative strategy for brands spending seven figures annually on Meta advertising
• Proven track record helping scale revenue through creative testing and iteration
• Deep understanding of Meta advertising and performance creative best practices
• Experience with TikTok and YouTube advertising is a strong plus
• Expert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychology
• Exceptional ability to turn performance data into actionable creative direction
• Strong copywriting skills with experience writing performance-focused creative briefs
• Comfortable working in a fast-paced environment where testing, iteration, and feedback happen daily
• Excellent communication and project management skills

Preferred

• Experience at a high-growth DTC brand generating $20M+ in annual revenue
• Experience working with AI tools to accelerate creative ideation and production
• Experience collaborating directly with creators and UGC agencies
• Experience building creative testing frameworks from the ground up
• Familiarity with Motion, Triple Whale, Northbeam, or other attribution and creative analytics platforms