Responsibilities

• Lead end-to-end creative strategy and development for paid social campaigns, from research and ideation through briefing, production, launch, testing, and optimization.
• Analyze Meta ad-account and creative performance to identify why ads, hooks, angles, and formats succeed or fail, and translate those insights into production-ready creative concepts, briefs, and testing strategies.
• Build, manage, and continuously improve scalable ad-operations systems, workflows, templates, and operating cadences that enable high-volume creative production and testing.
• Develop compelling, scroll-stopping, production-ready creative briefs, hooks, messaging, scripts, concepts, and creative direction for UGC creators, designers, editors, and video/static advertising, ensuring a consistent pipeline of new assets.
• Leverage AI tools (such as Claude, ChatGPT, or similar platforms) to accelerate creative research, ideation, briefing, variation development, and production workflows while maintaining creative quality and brand standards.
• Collaborate with designers, editors, media buyers, UGC creators, agencies, and internal stakeholders to ensure creative excellence, brand consistency, and successful campaign execution.
• Apply consumer insights, market trends, and performance data to continuously test, optimize, and scale high-performing creative that maximizes return on ad spend.
• Manage the creative workflow within Monday.com or similar project management tools, ensuring timely delivery and effective execution across the creative team.
• Prioritize Meta as the primary paid social channel while supporting creative initiatives across platforms such as TikTok and AppLovin.
• Document creative learnings, testing results, and best practices to build repeatable frameworks that improve future campaign performance.

Requirements

• 5+ years of experience as a Performance Creative Strategist or in a similar role supporting high-performing DTC ecommerce brands or agencies serving DTC clients, with a proven track record of producing and scaling successful paid-social campaigns.
• Deep expertise in Meta paid-social creative strategy, performance analysis, and paid-performance marketing, with familiarity supporting additional channels such as TikTok and AppLovin. (This role does not own Google advertising.)
• Strong analytical and strategic thinking, with the ability to evaluate Meta ad-account performance at the individual creative level , diagnose why creatives, hooks, angles, and formats succeed or fail, and translate insights into actionable creative concepts, testing strategies, and measurable business results.
• Expertise in A/B testing, creative iteration, campaign optimization, and consumer insights , with the ability to synthesize performance data and market research into high-performing creative.
• Experience building and scaling creative operations , including repeatable ad-production systems, testing programs, workflows, and project pipelines that support high-volume creative development from ideation through briefing, production, launch, analysis, and optimization.
• Proven ability to develop production-ready creative, including compelling hooks, messaging, scripts, visual concepts, creative briefs, and continuous testing angles for UGC, video, and static advertising.
• Hands-on experience using AI-powered creative workflows is required , including professional use of tools such as Claude, ChatGPT, Parker, or similar platforms to support research, ideation, briefing, copy development, performance analysis, and creative production. Candidates should be comfortable integrating AI into their day-to-day workflow and demonstrate a willingness to continue expanding their AI and automation capabilities while maintaining strategic judgment, originality, and brand quality.
• Strong project management and collaboration skills , including experience managing creative projects, timelines, budgets, and production workflows using platforms such as Monday.com or similar project management tools while partnering effectively with designers, copywriters, editors, media buyers, and cross-functional teams.
• Proficiency with creative production tools and workflows , including Adobe Creative Suite or comparable creative software.
• Self-motivated, proactive, adaptable, and comfortable working in a fast-paced, performance-driven environment.

Preferred

• Experience supporting high-growth DTC brands, with fashion, apparel, menswear, or lifestyle experience strongly preferred.
• Comfort working with external agencies, influencers, and UGC creators to develop high-performing creative.
• Familiarity with emerging social platforms, creative formats, and evolving industry trends.

Benefits

• Dental, Health, Vision
• 2 Weeks Paid Vacation
• We close the office on Jewish holidays allowing for even more vacation time
• 4% 401K Match