Senior Performance Creative Strategist

Responsibilities

• Lead creative strategy from research and ideation through production, testing, and optimization.
• Develop compelling hooks, scripts, messaging, and concepts for UGC, video, and static ads.
• Partner with media buyers to analyze creative performance and turn campaign insights into new testing ideas.
• Direct designers, editors, creators, and agencies to bring creative concepts to life.
• Own the creative roadmap and maintain a consistent pipeline of new concepts and assets.
• Build and improve creative production workflows, briefs, templates, and testing processes.
• Manage creative projects, timelines, budgets, and deliverables using Monday.com or similar tools.
• Use AI tools such as ChatGPT and Claude to support research, ideation, and creative development.
• Present creative strategies and performance insights to leadership and stakeholders.
• Support paid social initiatives across Meta, TikTok, AppLovin, and other emerging platforms.

Requirements

• 5+ years of relevant experience in creative strategy, content creation, social media, video production, or performance marketing.
• A strong portfolio showcasing engaging social-first content, advertising concepts, and creative execution.
• Proven ability to develop attention-grabbing hooks, persuasive messaging, scripts, and visual concepts.
• Strong understanding of consumer behavior, audience motivations, and brand storytelling.
• Experience managing creative projects and coordinating production workflows.
• Proficiency in Adobe Creative Suite or comparable creative tools.
• Familiarity with AI tools such as ChatGPT, Claude, or similar platforms.
• Strong project management, communication, and cross-functional collaboration skills.
• A proactive, adaptable mindset and the ability to thrive in a fast-paced environment.
• Experience with Meta advertising, paid-social creative testing, media buying, or performance analytics is a strong advantage. Candidates from content creation or creative production backgrounds are welcome if they can demonstrate strong audience understanding and creative judgment.

Preferred

• Experience with DTC brands, fashion, apparel, menswear, lifestyle products, UGC creators, or creative analytics platforms is a plus.

Benefits

• Health, dental, and vision coverage
• Two weeks of paid vacation
• Office closures on Jewish holidays
• 4% 401(k) match