Responsibilities

• Campaign Architecture & Creative Briefs
• Create structured creative briefs for designers, video editors, and creators across Meta, TikTok, and Youtube
• Define core concepts, hooks, angles, and formats for each product drop or seasonal campaign
• Align messaging with both brand voice and platform-specific performance nuances
• Partner with Head of Performance Marketing and UGC creators to sync on product priorities, launch timing, and CTA strategy
• Continuously identify and implement AI workflows that improve creative quality, research speed, briefing, scripting, and concept generation.
• UGC Creator Collaboration
• Partner with creators to consistently produce high-performing performance creative.
• Own: Creator creative briefs
• Creative direction

Requirements

• 4-6+ years in performance creative, paid social, or UGC-driven marketing at a DTC brand or growth agency
• Strong grasp of paid social ad anatomy (hooks, scroll-stoppers, CTA structure)
• Excellent communicator — both in brief writing and giving clear feedback
• Obsessed with testing, learning, and building frameworks that scale
• Deeply collaborative: thrives in a small team where iteration happens fast
• Bonus: Copywriting or visual design background is a plus (but not required)

Preferred

• Bonus: Copywriting or visual design background is a plus (but not required)