Senior Performance Creative

Responsibilities

• Turning campaign briefs, audience insights and performance data into distinctive creative concepts for paid social across Meta, TikTok, YouTube and other channels.
• Writing high-performing hooks, scripts, static copy, carousels and longer-form video content designed to capture attention and drive action.
• Planning and running self-directed shoots for UGC-style, creator-led and direct-to-camera content, including sourcing and directing talent.
• Editing and iterating high volumes of short-form video quickly, using strong judgement around pacing, structure, captions, sound and storytelling.
• Reviewing creative performance across metrics such as hook rate, hold rate, CTR and conversion, and turning those insights into clear hypotheses for the next round of work.
• Remixing and repurposing existing creative into new variations, testing different angles, formats and messages to improve performance.
• Partnering closely with strategists, marketers and media partners to keep creative decisions connected to campaign goals and audience needs.
• Raising the creative bar by bringing strong craft judgement, sharing learnings generously and helping turn successful experiments into repeatable playbooks.

Requirements

• You have 5+ years of experience across performance creative, copywriting, video production, or content creation, with a strong focus on paid social.
• You have a portfolio of YouTube, Meta, or TikTok ads that demonstrate strong performance. You’ve got the polish, and the results.
• You have experience creating and remixing UGC-style content into ads that convert.
• You’re analytically minded: comfortable in dashboards, confident with performance metrics, and able to connect creative decisions to outcomes.
• You have a deep understanding of platform dynamics, formats, and what actually makes people stop scrolling.
• You’re a strong communicator who can present creative rationale clearly to stakeholders.
• You can work at speed and scale, managing multiple projects and tight turnarounds without dropping quality.

Benefits

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
• Check out lifeatcanva.com for more info.