Responsibilities

• Strategy: Create strategies to fuel growth across the partner ecosystem, inform partner prioritization and develop joint marketing plans to drive product sign-ups and revenue
• Execution: Own campaign execution together with partners (i.e. email, webinars, events, in-product activations, paid social, etc.) and identify the budget and resources required
• Messaging: Craft compelling copy used in co-marketing programs in collaboration with partners, product marketing and content team
• Innovation: Identify and pilot new initiatives with partners using marketing development funds to maximize pipeline and revenue
• Stakeholders: Develop and maintain strong relationships with partners and collaborate closely with internal teams to integrate partners into the Go-To-Market strategy and campaigns
• Analytics: Measure performance and conduct analysis to assess and communicate the performance of co-marketing activities, identifying areas for improvement

Requirements

• 6+ years of experience in partner marketing in the B2B SaaS space, preferably focused on SMB and Mid-Market segments
• Proven track record of creating and executing successful partner marketing programs and building win-win relationships with partners
• Strong organizational and strategic thinking skills, the ability to work independently, and the capacity to effectively manage multiple projects
• Courage to take the initiative, pilot and evaluate new program types
• Deep understanding of the customer journey through and with a partners
• Experience in leveraging AI to optimize partner programs and strategy
• Cross-functional leadership and experience driving alignment across different teams
• Hands-on experience with GTM & digital marketing tools, such as Salesforce, Marketo, Google Analytics, Looker
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

Benefits

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend