Responsibilities

• Media Planning and Performance
• Build and maintain media plans, including budgets, forecasts, and acquisition targets.
• Partner with search strategists to create cohesive cross-channel plans on shared accounts.
• Use contribution margin, MER, aMER, ROAS, CAC, and other relevant metrics to guide investment decisions.
• Use the Ecommerce Scorecard and Profit Compass to evaluate ecommerce performance; apply pipeline and acquisition-cost metrics to lead generation accounts.
• Identify performance risks and recommend budget or strategy changes early.
• Meta Strategy and Execution
• Own campaign structure, audience strategy, bidding approach, and budget allocation across Facebook and Instagram.
• Give media buyers clear briefs covering goals, KPIs, targeting, budgets, and pacing.
• Review campaign setups before launch, evaluate ongoing performance, and direct improvements.

Requirements

• 5+ years of hands-on paid social experience , primarily in ecommerce, with deep expertise in Meta advertising.
• Agency experience , including managing multiple accounts, competing priorities, and client relationships.
• A track record of profitable growth , with examples connecting your decisions to revenue, acquisition efficiency, and contribution margin.
• Strong ecommerce financial fluency. You understand metrics such as contribution margin, MER, CAC, and LTV and use them to make decisions.
• Experience evaluating incrementality , including interpreting performance trends and designing or assessing tests.
• Media planning and budget ownership , including allocation, pacing, forecasting, and reallocation.
• Experience directing media buyers , translating strategy into clear instructions and holding execution to a high standard.
• Strong client communication. You can explain complex performance issues plainly and make clear recommendations.
• Practical AI experience. You regularly use LLMs to improve analysis, reporting, or strategy. Be prepared to walk us through a workflow and explain how you check its output.
• Proficiency with analytics and ecommerce tools , such as GA4, Northbeam, Triple Whale, Shopify, or WooCommerce.

Preferred

• A major plus: paid search and lead generation experience , with enough depth to own both paid search and paid social strategy for smaller accounts, including channel planning, budget allocation, lead quality and pipeline measurement, and performance recommendations.
• Experience with attribution modeling beyond platform reporting
• A track record of coaching or mentoring media buyers
• Relevant platform certifications

Benefits

• $110,000–$130,000 annual base salary , depending on experience
• Fully remote work
• Flexible schedule, with availability to work Pacific Time hours
• Unlimited vacation
• Health benefits, including options with 100% employee coverage
• Elective dental and vision plans
• 401(k)