Responsibilities

• Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions
• Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
• Configure and QA tracking yourself: pixel, CAPI, event quality, catalog and feed health
• Run structured creative testing. Brief creative, critique what comes back, and connect creative performance to what you do in-platform
• Support Google, TikTok, and other channels where they affect your accounts, and hold a point of view on cross-channel budget allocation
• Lead the paid social portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client
• Mentor junior buyers and act as the QA gate for paid social work before it goes live

Requirements

• 4+ years hands-on paid social, agency or high-growth brand side
• Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
• Personally owned $100K+ monthly budgets with documented efficiency gains
• DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
• Working Google Ads knowledge. You do not need Google depth, but you need to speak to it credibly
• GA4, Looker Studio, and attribution fluency
• Fluent, confident English and strong client communication. This role is client-facing
• Comfortable in a fast-moving remote environment with multiple accounts

Benefits

• Paid time off
• Paid company holidays
• Flexible Fridays
• Remote first collaboration
• Quarterly performance bonus potential