Senior Paid Social Specialist - w2 candidates only

Responsibilities

• Support the planning, execution, optimization, and reporting of paid social campaigns across client's, with a focus on driving subscriber acquisition and achieving performance goals.
• Manage day-to-day campaign execution across major social platforms, including Meta, TikTok, Snapchat, Reddit, and emerging social platforms.
• Partner closely with internal teams and agency partners to ensure campaigns are launched accurately, optimized effectively, and aligned with broader acquisition strategies and business priorities.
• Monitor campaign performance and identify opportunities to improve efficiency, scale, audience strategy, creative performance, and overall campaign effectiveness.
• Support the development, documentation, and implementation of paid social best practices across clients.
• Contribute to the team's testing and experimentation roadmap, including campaign optimization tests, audience strategies, creative testing, bidding approaches, attribution and measurement initiatives, and new platform products.
• Partner with Analytics and Measurement teams to evaluate test results and campaign performance and help translate findings into actionable recommendations.
• Identify and evaluate new platform betas, advertising products, targeting capabilities, and emerging opportunities with social platform partners.
• Stay current on social and digital media trends and proactively identify opportunities that could benefit client's subscriber acquisition.
• Develop campaign analyses, test readouts, and strategic recommendations and communicate findings clearly to internal stakeholders, agency teams, and platform partners.

Requirements

• 3+ years of paid social advertising, performance marketing, digital media, or related experience, preferably supporting large-scale, direct-response campaigns.
• Strong hands-on knowledge of major paid social platforms, including Meta, TikTok,
• Snapchat, and emerging social platforms.
• Experience planning, executing, optimizing, and analyzing direct-response/performance marketing campaigns.
• Experience managing meaningful paid media budgets and making campaign optimization decisions based on performance data.
• Experience with testing and experimentation, including areas such as audience testing, creative testing, campaign structure, bidding and optimization strategies, attribution, conversion lift, or other measurement methodologies.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate findings into actionable insights and recommendations.
• Strong understanding of the digital marketing funnel and the role paid social plays within broader acquisition and performance marketing strategies.
• Experience working with agency partners and/or cross-functional internal teams.
• Excellent written and verbal communication skills with the ability to clearly communicate campaign performance, learnings, and recommendations.

Preferred

• Experience within streaming, subscription, entertainment, e-commerce, or another direct-to-consumer business.
• Experience working across multiple brands, products, or lines of business.
• Familiarity with advanced measurement methodologies such as conversion lift, incrementality testing, attribution testing, or marketing mix modeling.
• Experience working directly with social platform partners on new products, betas, or testing opportunities.
• Experience working within a large, cross-functional or matrixed organization.
• Global or multi-market media experience.