Senior Paid Social Planner at PetIQ | Eagle, ID

PetIQ

Senior Paid Social Planner

Eagle, ID (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social performance across Meta, TikTok, and Reddit with end-to-end campaigns, testing, and measurement.

Primary ownership: day-to-day execution and campaign structure across platforms.
Must-have: 4+ years of hands-on paid social with $100K+/month budgets and Meta expertise.
Standout: cross-functional collaboration on measurement, testing, and creative insights.

Job Description

Responsibilities

Own day-to-day execution across Meta, TikTok, and Reddit, aligned to business goals and campaign objectives.
Build and manage campaign structures ensuring best practices in setup, pacing, and QA.
Manage and optimize spend, including budget allocation, bid strategy, flighting, and performance-based reforecasting.
Lead ongoing optimization based on performance signals (creative, audience, placement), with clear hypotheses and documented learnings.
Design and execute A/B and multivariate tests (creative, messaging, landing experiences where applicable), and communicate results and next steps.
Own measurement and reporting for paid social campaigns: work alongside the analytics team to build dashboards/recurring performance readouts, and provide insights to stakeholders.
Translate performance findings into creative insights (what’s working and why) in partnership with internal creative strategy team.
Ensure tracking and attribution readiness in collaboration with analytics team; leverage GA4 and GTM where available to improve measurement and diagnose issues.
Monitor platform changes and new product betas; recommend and implement improvements to maintain performance.

Requirements

4+ years of hands-on paid social experience managing performance campaigns in-platform (Meta required; TikTok strongly preferred; Reddit preferred).
Familiar with organic social media.
Demonstrated experience managing significant budgets (at least $100K/month) with accountability to performance KPIs (e.g., CPA, CVR).
Strong analytical skills with the ability to turn data into clear insights and actions; comfort working in spreadsheets and reporting views.
Experience owning testing strategy (A/B testing frameworks, test prioritization, measurement approach).
Proven ability to collaborate cross-functionally (creative, brand, analytics) and communicate clearly with stakeholders.
Comfortable operating as an individual contributor in a fast-paced environment with multiple concurrent campaigns.
BA/BS in Marketing, Business, Communications, or related field preferred.

Preferred

GA4 and Google Tag Manager (GTM) experience (ability to validate tracking, troubleshoot funnel drop-offs, and connect platform data to site analytics).
Experience with audience onboarding/identity and data collaboration platforms (e.g., LiveRamp) and applying 1P/CRM audiences to paid social activation.
Experience with common paid media reporting/BI tools (e.g., Looker/Sigma) and/or platform connectors.
Current/active platform certifications preferred (e.g., Meta Blueprint, TikTok Academy, Reddit Ads Certification).

PetIQ

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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