Senior Paid Social Analyst

Responsibilities

• Paid Social Campaign Management: Plan, launch, and optimize paid social campaigns on Meta and YouTube that drive awareness and lead generation for booked service calls for local HVAC and plumbing brands
• Meta Business Profile Administration: Coordinate Meta Business Manager setup, ad account and Page access, and permissions for each brand. Onboard new acquisitions and troubleshoot access issues with Business Manager and Ads Manager
• Conversion Tracking and Attribution: Partner with analytics and CRM teams to implement and maintain the Meta Pixel, Conversions API, and YouTube conversion tracking. Build attribution models that connect campaign activity to booked jobs and revenue
• Budget, Bidding, and Audience Strategy: Manage budget allocation, bid strategies, and audience targeting, including custom and lookalike audiences built from customer data.
• YouTube Campaigns: Build and manage YouTube video campaigns within Google Ads, coordinating with the PPC team on account structure and budget
• Performance Analysis and Reporting : Monitor key metrics, deliver clear reporting to brand operators, and marketing managers, and translate data into actionable recommendations
• Testing and Optimization: Design and run creative, audience, and placement tests to continually improve cost per lead and ROAS
• Cross-Functional Collaboration: Work with the PPC, SEO, creative, and technical teams to ensure cohesive campaign execution across channels
• Landing Page Support: Coordinate with the team on landing page needs for paid social campaigns, including Unbounce builds where applicable
• Industry Awareness: Stay current on platform updates, privacy changes, and paid social best practices, and share learnings with the team

Requirements

• Bachelor’s degree in marketing, advertising, business, analytics, or related fields
• 5-8+ years of experience in paid social advertising, with hands-on management of Meta Campaigns
• Working knowledge of YouTube advertising and video campaign performance
• Strong understanding of Meta Business Manager, Ads Manager, the Meta Pixel, and the Conversions API
• Strong analytical skills with a data-driven mindset; advanced proficiency in Excel
• Demonstrated ability to manage multiple accounts and priorities in a fast-paced environment
• Excellent communication skills and the ability to present findings to non-technical stakeholders

Preferred

• Agency experience managing paid social for multiple clients or brands
• Experience with Google Ads, including YouTube campaigns built in Google Ads
• Experience building landing pages in Unbounce or similar tools
• Experience with ServiceTitan or other field service CRMs
• Meta Certified Media Buying Professional or similar platform certification
• Familiarity with Google Tag Manager
• Familiarity with Claude or ChatGPT