Senior Paid Search Strategist (B2B SaaS) – Contractor at Basware | Charlotte, NC

Basware

Senior Paid Search Strategist (B2B SaaS) – Contractor

Charlotte, NC (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive paid search for enterprise B2B across multi-country campaigns to support Basware’s revenue and pipeline goals.

Must-have: 6+ years in paid search with $1M+ Google Ads budgets and multi-language campaigns.
Standout: Experience with ABM/intent platforms and multi-touch attribution tying paid search to pipeline.

Job Description

Responsibilities

Campaign Management & Execution: Own the day-to-day management of paid search campaigns across Google Ads and Microsoft Ads/Bing, ensuring campaigns are well structured, correctly targeted and aligned to business priorities
Maintain strong account hygiene, including campaign structure, keyword groupings, naming conventions, tracking and budget allocation
Build new campaigns and actively evolve existing activity, including launching new initiatives, refining structures, and scaling or pausing campaigns in line with performance and business priorities
Optimisation & Performance Improvement: Continuously optimise campaigns to improve efficiency metrics and pipeline-stage metrics, including keyword expansion and refinement, negative keyword management, bid strategy optimisation and budget reallocation
Run ongoing tests across ad copy, extensions/assets and landing page alignment, ensuring learnings are applied systematically to improve performance over time
Keyword Strategy & Search Intent: Develop and refine keyword strategy aligned to high-intent B2B audiences, ensure keywords are mapped effectively to buyer journey stages and relevant landing pages
Identify opportunities to improve coverage across priority solution areas, balancing demand capture with demand generation activity
Tracking, Attribution & Performance Insight: Own the paid search attribution framework end-to-end; maintain multi-touch attribution models; ensure paid search contribution to pipeline and ARR is measurable and defensible; maintain robust campaign tracking (UTM, HubSpot, CRM/Salesforce)
Own performance reporting with pipeline and ARR contribution as the primary KPIs; report on full-funnel economics and ROI
Ensure high-quality conversion signals and audience data are fed back into platforms to improve AI-driven optimisation and bidding performance
Ensure reporting goes beyond channel-level performance to provide a clear view of full-funnel impact, translating insights into actionable recommendations
Collaboration & Cross-Channel Alignment: Work closely with the Paid Media Manager, Marketing Ops, SEO and Content teams to ensure alignment across keyword strategy, messaging and landing page experience
Provide input into landing page performance and CRO opportunities; act as an extension of the internal team with clear communication on performance and next steps
AI, Automation & Platform Evolution: Leverage platform automation and AI-driven features within Google Ads and Microsoft Ads; apply a structured test-and-learn approach to automation-led campaign types; monitor impact of evolving search behaviours and AI-driven features
Platform & Partner Management: Maintain an effective working relationship with Google and other key platform partners; monitor competitor activity through auction insights and adjust bidding and targeting strategies
6+ years’ experience in paid search / PPC, including multi-country, multi-language campaigns and enterprise audience focus

Basware

4.0 Glassdoor

Basware is how the world’s best finance teams gain complete control of every invoice, every time. Our Intelligent Invoice Lifecycle Management Platform ensures end-to-end efficiency, compliance and control for all invoice transactions. Powered by the world’s most sophisticated invoice-centric AI – trained on over 2 billion invoices – Basware's Intelligent Automation drives real ROI by transforming finance operations. We serve 6,500+ customers globally and are trusted by industry leaders including DHL, Heineken and Sony. Fueled by 40 years of specialized expertise with $10+ trillion in total spend handled, we are pioneering the next era of finance. With Basware, now it all just happens.

Founded in 1985

Espoo, Uusimaa, FIN

1.7K employees (61 in marketing)

www.basware.com

78% recommend to a friend

84% CEO approval