Responsibilities

• Own ROAS, efficiency, and growth targets across a multi-million-dollar paid search budget.
• Develop and optimize campaign architecture across Google Ads and Microsoft Ads.
• Build and refine keyword strategy, bidding frameworks, audience targeting, negative structures, and query management.
• Audit and direct automated bidding systems, ensuring platform automation aligns with business objectives.
• Partner closely with Product to improve post-click conversion performance and landing page experience.
• Collaborate with Data and Analytics teams on attribution, incrementality, and measurement initiatives.
• Identify and execute new growth opportunities across search inventory, seasonal demand patterns, and audience expansion.
• Build reporting frameworks and performance insights that support decision-making across Growth leadership.

Requirements

• 5+ years of in-house paid search experience.
• Experience managing multi-million-dollar paid search budgets.
• Demonstrated ownership of ROAS, CPA, or similar business outcomes.
• Experience working in marketplace, ecommerce, travel, or other high-intent transactional businesses.
• Strong cross-functional collaboration skills.

Preferred

• Experience in ticketing, travel, rideshare, or other inventory-driven marketplaces.
• Experience with incrementality testing or MMM environments.
• Experience optimizing mobile-web conversion funnels.
• AI fluency within search workflows and analysis.

Benefits

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition