Responsibilities

• Location: Remote Job Purpose: The Senior Paid Search Specialist is responsible for the oversight of Google Ads Paid Search campaign development and setup, performance evaluation, optimization, and strategic direction for Carnegie’s higher education clients.
• Duties and Responsibilities:
• Campaign Setup and Management
• Oversee the strategy and execution of client Paid Search campaigns, including keyword development, ad group and campaign setup, bid strategy management, and overall goal achievement
• Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search
• Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost-per-click, impression share, quality score, and other important campaign metrics to inform client-facing reporting
• Work with Digital Strategists to dictate the Paid Search strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals
• Reporting and Analysis
• Formulate insights around campaign performance, keyword structure, targeting, and other facets of Paid Search.
• Elevate data-driven decision-making by interpreting complex performance metrics, translating them into clear strategic recommendations, and articulating how paid search ladders up to client business objectives.

Requirements

• Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
• 3 or more years of experience working in Paid Search in the Google Ads platform; lead generation experience a plus
• Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success
• Experience with employee management is preferred
• Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
• Currently certified in Google Ads Paid Search is a plus

Preferred

• lead generation experience a plus
• Currently certified in Google Ads Paid Search is a plus
• Experience with employee management is preferred
• Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus