Responsibilities

• Develop and execute paid search and Performance Max (PMax) strategies aligned with business growth goals.
• Manage campaigns across Google Search, Performance Max, Shopping, YouTube, and Microsoft Ads.
• Optimize audience targeting, bidding strategies, creative assets, and landing page experiences to improve performance.
• Monitor and analyze campaign results, identifying opportunities to improve ROAS, lead quality, and customer acquisition.
• Design and execute testing initiatives to continuously improve campaign effectiveness.
• Partner with analytics, CRM, content, and SEO teams to leverage customer insights and attribution data.
• Present performance insights and strategic recommendations to marketing leadership.
• Stay ahead of industry trends, platform updates, and emerging opportunities within the paid media landscape.
• Own meaningful media budgets responsible for qualified leads, bookings, and revenue.
• Manage conversion tracking and offline conversion integration.

Requirements

• 4+ years of paid search or performance marketing experience, either in-house or agency-side.
• Strong hands-on experience with Google Ads, Performance Max, and Google Analytics (GA4).
• Analytical mindset with the ability to translate data into actionable insights.
• Advanced Excel and reporting skills.
• Strong communication, presentation, and stakeholder management abilities.
• Passion for testing, optimization, and continuous learning

Preferred

• Experience managing Google Shopping campaigns and feed management platforms such as Feedonomics, Productsup, or GoDataFeed.
• Experience with attribution modeling, customer lifetime value analysis, or advanced audience segmentation.
• Additional Google Ads or Microsoft Advertising certifications.
• Travel, hospitality, or luxury brand experience.