Responsibilities

• Serve as the company’s SEM subject matter expert, managing day-to-day paid search marketing efforts across Google, Microsoft Ads, and other sources via both manual and automated optimization, ensuring that business goals are reached.
• Work towards clear KPI’s and drive a team culture of accountability, hunger for data, and excellence across digital programs.
• Manage and measure performance across an evergreen portfolio of keyword targets while conducting ongoing testing within accounts, leveraging the latest features and/or technologies, internal or external to each of the platforms.
• Closely monitor the ever-changing competitive landscape and build scalable solutions to stay ahead of trends.
• Work closely with stakeholders at Google and Microsoft and cross-functionally across the Americor Technology, Analytics, and Marketing teams.
• Responsible for automation, tagging, and data integrity issues with cross-functional stakeholders, internal and external to the organization.
• Continuously monitor competition and maintain a sense of urgency, creativity, and curiosity about continuing to outperform the competition in SEM.
• Responsible for reporting and communicating key results, tests, plans, budget, trends, and initiatives to Senior Management.
• Be a key contributor to the Americor Conversion Rate Optimization program, offering ideas and insights.

Requirements

• Exceptional analytical and problem-solving skills. SQL experience is a plus.
• Proficient with structuring and performing complex testing and analysis within paid search to drive growth and effective results.
• Strong organization and time management skills.
• Proficiency with computer programs such as MS Office (Excel, Word, PowerPoint) and Google Suite.
• Excellent communication skills: written and verbal.
• Experience with Google Ads Editor and other bulk marketing creation tools.
• Bachelor's Degree in Marketing or related field.
• 5+ years of professional experience as a paid search specialist in a performance marketing environment.
• Experience managing large, dynamic search programs with significant monthly budgets.
• Proficient with Google and Bing, knowing the latest capabilities, features, policy restrictions, standards, and strategies that maximize yield.