Responsibilities

• Own tracking, tagging, conversion measurement, and pixel governance for Paid Search initiatives.
• Configure, implement, and maintain tracking solutions across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising.
• Implement and manage Floodlight activities, Floodlight variables, Google Ads conversion tags, Microsoft UET tags, UTM parameters, and click-tracking frameworks.
• Deploy and maintain tags through enterprise tag management platforms such as Tealium, Ensighten, and Adobe.
• Develop and enforce tagging standards, measurement frameworks, governance processes, QA procedures, and implementation documentation.
• Lead end-to-end QA, validation, and troubleshooting across websites, landing pages, and other digital properties.
• Investigate and resolve tagging, attribution, conversion, and reporting discrepancies across media platforms, analytics tools, and internal reporting systems.
• Maintain tracking inventories, implementation guides, playbooks, SOPs, and QA documentation.
• Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement.
• Ensure tagging and measurement practices comply with privacy, legal, risk, and marketing control requirements.

Requirements

• 4+ years of recent experience in MarTech, AdTech, digital measurement, media tagging, tracking implementation, or a closely related area.
• Hands-on experience implementing and managing SA360 Floodlight.
• Hands-on experience with Campaign Manager 360.
• Hands-on experience with Google Ads conversion tracking.
• Hands-on experience with Microsoft Advertising UET tagging.
• Experience with enterprise tag management platforms such as Tealium, Ensighten, or Adobe.
• Experience with JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations.
• Experience with Google Analytics and/or Adobe Analytics.
• Experience with conversion tracking, attribution, pixel implementation, QA, and troubleshooting tracking discrepancies.
• Experience with consent and privacy management platforms.

Preferred

• Experience supporting enterprise-scale measurement, attribution, and tag governance programs.
• Experience within financial services or another highly regulated industry.
• Google Marketing Platform certifications.