Responsibilities

• - Search Marketing plan development and execution management
• - Write, analyze and present search media POVs and plans
• - Develop search strategies and foster innovative tactics
• - Implement and follow media process and agency process
• - Maintain and develop relationships within the agency, and with vendors and partner agencies
• - Analyze analytics and optimize search plans
• - Support and inspire the work and the people
• - Strong self-starter not limited by assigned duties
• - Understand and explain the fundamentals of digital advertising, media planning and buying
• - Support Paid Search Team in evaluating and implementing advertising campaigns

Requirements

• College Degree
• Minimum 2-3 years of dedicated Paid Search planning experience
• Ability to apply critical thinking and analysis in business writing
• Excellent verbal and written communication skills
• Working knowledge of search related media tools (ex. SA360, GA4, SEM Rush, etc.)
• Proficient in MS Word, Excel, PowerPoint & Google Suite (Sheets, Docs & Slides)
• Experience with reporting within the DoubleClick suite or comparable service
• Demonstrate resourcefulness, creative use of resources to proactively solve problems and get the job done
• Working comprehension of search media strategy development
• Demonstrate strong degree of accuracy and attention to detail

Preferred

• Automotive experience is desirable
• Understanding of AI in Paid Search Media
• Utilization of AI in Productivity

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.