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Wpromote

Senior Paid Search Manager (Lead gen/B2B)

USA (Remote)

$85K/yr – $95K/yrSenior Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive and manage comprehensive paid search programs across Google, Microsoft, and partner platforms, leading a multi‑role team to hit client KPIs.

  • Plan, develop, and implement paid search strategies to drive direct response and new user acquisition.
  • Must-have: 3+ years managing multiple paid search portfolios in an agency with $50k–$500k monthly budgets.
  • Standout: Mentoring a pod of coordinators to managers while overseeing cross-channel optimization.

Job Description

Responsibilities

  • Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client
  • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
  • Mentoring a pod of Coordinators, Associate Managers, and/or Managers
  • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
  • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
  • Working with direct response advertising strategies to drive sales revenue and/or qualified leads
  • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
  • Creating and implementing campaign A/B test experiments to identify optimal campaign settings
  • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
  • Analyzing paid search campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls
  • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
  • Incorporating LLM based practices to accomplish account needs

Requirements

  • 3+ years of experience managing multiple client portfolios in paid search industry
  • Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client
  • Excellent verbal and written communication skills
  • Excellent analytical skills
  • Deep knowledge of the SEM industry and the paid search advertising model
  • Experience with keyword research tools and web analytics tools (Google Analytics) and how to use these tools in paid search campaigns
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
  • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
  • Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
  • Ability to work in dynamic, time-intensive environments with competing priorities
  • Understanding of customer lifetime value and optimizing towards profits based on client margins
  • Ability to manage expectations and priorities
  • Experience presenting to senior-level client contacts
  • Strong working knowledge with Google Suite

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)
bit.ly/4dnNPYb

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

See all Wpromote salaries

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~684

Recent News

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