Responsibilities

• Strategy & Execution
• Own end-to-end paid search strategy across Google Ads, LSAs and Bing Ads for multiple brands and markets
• Build, monitor, and optimize campaigns to achieve lead volume, cost-per-lead, and signed-case efficiency goals
• Leverage keyword, audience, and creative testing frameworks to improve quality and conversion performance
• Develop and maintain robust negative keyword lists and segmentation strategies across brands
• Manage and optimize Local Services Ads (LSAs) — including profile health, dispute management, and budget pacing
• Agency Management
• Collaborate with external paid search agencies as needed; hold them accountable to performance goals, testing cadence, and spend efficiency.
• Audit campaigns regularly to ensure strategic alignment and technical excellence (bidding, ad copy, extensions, tracking)
• Facilitate weekly performance reviews and quarterly business reviews with agency partners

Requirements

• 5+ years of experience in Paid Search or Performance Marketing (agency or in-house)
• Proven success managing high-value lead gen campaigns (legal, financial, healthcare, or other high-CPL verticals preferred)
• Expert-level proficiency in Google Ads , Bing Ads , and Local Services Ads
• Deep familiarity with tracking, attribution, and CRM integrations (GA4, CallRail, Salesforce, HubSpot, or similar)
• Strong analytical and Excel/Sheets skills; experience with Sigma , Looker , or other BI tools a plus
• Exceptional communication and vendor-management skills

Preferred

• Google Ads and/or Bing Ads certifications strongly preferred