Responsibilities

• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads
• Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps
• Identify performance opportunities and risks, proactively recommending optimizations and growth strategies
• Serve as a strategic lead in client conversations, QBRs, and performance reviews
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency
• Establish testing frameworks and innovation pipelines to continuously improve results
• Oversee account structure, bidding strategies, audience layering, and automation approaches
• Ensure consistent use of measurement best practices, attribution models, and conversion tracking
• Drive adoption of new betas, AI-driven features, and automation tools

Requirements

• 8-12+ years of relevant paid search experience
• Hands-on experience managing monthly budgets of $500k+
• Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS

Preferred

• Skai experience
• Google Ads Certifications is a plus

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!