Responsibilities

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation
• Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring
• Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead
• Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed
• Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you
• Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence
• Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy

Requirements

• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume
• Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is
• Depth in Google Ads and Microsoft Ads at the architecture level: how you’d structure an account for a business with three products, six personas, and a nine-month sales cycle
• Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories
• Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform
• The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should
• Comfort operating with ambiguity and competing priorities across multiple accounts

Preferred

• Agency experience, or experience managing an agency
• Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting
• Experience mentoring or formally managing paid search talent

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance