Senior Paid Search Manager

Responsibilities

• Develop and execute paid search strategies aligned with business priorities across consumer, commercial, and enterprise products.
• Lead campaign planning and budget allocation across products, audiences, and geographic markets.
• Identify opportunities to expand paid search coverage and establish scalable planning processes across business units.
• Analyze search intent, customer behavior, and competitive dynamics to identify high-value search opportunities, conducting keyword research where applicable.
• Evaluate AMD’s visibility across paid, organic, and AI search to identify competitive gaps and opportunities.
• Use search visibility and performance insights to guide paid media investment and recommend organic search, AI search, and content priorities.
• Track search visibility and competitive positioning across priority topics and markets.
• Oversee campaign setup, execution, and optimization across Google Ads and Microsoft Ads.
• Manage campaign structure, targeting, bidding, and ad creative, including AI-powered advertising capabilities and automation.
• Lead structured testing to improve campaign performance and media efficiency.

Preferred

• Extensive paid search experience in the technology industry, including strategy, execution, and optimization; B2B tech experience is a plus.
• Proven experience building and scaling paid search programs across multiple products or markets.
• Strong experience in search demand analysis, competitive research, and performance measurement; SEO and AI search knowledge is a plus.
• Proficiency in GA4, conversion tracking, attribution, and landing page optimization.
• Strong analytical, communication, and project management skills.

Benefits

• Benefits offered are described: AMD benefits at a glance .