Senior Paid Search Analyst

Responsibilities

• Drive results by launching, analyzing, and optimizing paid media campaigns across a multitude of platforms. Execute across Google Ads and Microsoft Ads. Manage creative and ad copy testing, conduct profitability analysis at the keyword/audience level, optimize automated bidding strategies, and drive profitable expansion for accounts in an environment that is not budget constrained.
• Evaluate, test, and launch new paid media channels. Help lead our efforts to continuously vet and expand into new paid media channels that allow us to grow audience and reach while driving additional revenue. Work directly with senior leadership on new channel expansion. Monitor results closely and make informed decisions quickly.
• Measure and report on performance. Be responsible for paid media performance metrics and make proactive, data-driven decisions to drive profitable conversion growth.
• Influence and implement CRO opportunities on multiple website properties. Work together with our CRO team to hypothesis, develop, and launch data-driven experiences to optimize our website properties.

Requirements

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or any analytically focused degree or role
• 3-5 years of experience in paid media execution and digital analytics
• Experience required using Google Analytics and Google Ads. Recommended experience using Microsoft Ads and Meta Ads Manager.
• Deep understanding of digital marketing principles such as bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
• Experience in applying data insights to business decisions
• Creative problem-solving
• Track record of meeting and exceeding performance targets

Benefits

• Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.