Senior Manager, Paid Search
Gametime
San Francisco, CA (Remote)
$182K/yr - $215K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Senior Paid Search Analyst
USA (Remote)
Salary Not AvailableSenior Level3+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive and optimize paid search efforts across client accounts, mentoring teams and collaborating with cross-functional partners to hit performance goals.
- Own and optimize paid search campaigns with strict budget ranges and performance targets.
- Must-have: 3-5 years of paid search management experience.
- Standout: Mentorship responsibilities and cross-department training experience.
Job Description
Responsibilities
- Plan, execute, and optimize paid search campaigns based on client goals and objectives.
- Direct management of paid search accounts, with individual budgets ranging from $25k-$150k per account per month.
- Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.
- Maintain performance standards on all assigned accounts
- Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
- Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.
- Test products to determine propensity to drive positive results.
- Generate regular reports to track campaign performance and communicate key findings.
- Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.
- Facilitate Training for Associate Paid Search Analysts and Paid Search Analysts
Requirements
- 3-5 years of experience with paid search campaign management
- Experience in healthcare, legal and/or medical verticals
- Experience and strong understanding of PPC advertising
- Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.
- Understand paid media advertising budget management and effective, data-driven ad spend.
- Ability to analyze data sets and identify trends based on industry KPIs.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
- Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
- Excellent time-management and organizational skills
Preferred
- Agency experience
- Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience
- Google Certifications (Google Analytics, Google Ads)
Benefits
Click Here Digital
Founded by Bo White in 1993 during the early stages of the Internet, Click Here Digital is a digital marketing and consulting firm that provides full-service digital marketing services, including paid search, search engine optimization, social media advertising, video and display advertising, reputation management, and much more.Recognized in the top 1% of all Google Partners and a Facebook PRO Partner, Click Here has earned a reputation as an industry leader. With more than 28-years of expertise in the digital space, we engineer innovative digital solutions for the world’s leading brands.Our team of developers, programmers, designers, analysts, and strategists are all Google Analytics and Google Ads Certified. We are creative thinkers who love data.From our beginnings as a two-man team of Internet visionaries, to a digital marketing powerhouse with offices in three cities, clients across the country, and a team of 100+ digital experts, we have stayed true to our core values. Our client-first philosophy fuels our passion for pushing the limits to take our clients' digital strategy to the next level.https://www.clickheredigital.com
