Responsibilities

• Build and manage lead generation and conversion campaigns
• Develop scalable campaign structures across multiple locations
• Manage prospecting, retargeting, Custom Audiences, Lookalike Audiences, and geographic targeting
• Develop structured creative testing across video, static creative, copy, hooks, offers, CTAs, and lead forms
• Partner with creative teams to develop performance-driven assets
• Optimize toward qualified leads and revenue rather than vanity metrics
• Identify winning campaigns and strategies that can be scaled across markets
• Monitor campaigns daily and proactively improve performance
• Build and optimize campaign structures across local markets
• Conduct keyword and search-intent analysis

Requirements

• 5+ years of paid performance marketing experience
• Advanced hands-on expertise with Meta Ads Manager
• Advanced hands-on expertise with Google Ads
• Strong experience with Google Local Services Ads
• Proven success generating leads for high-ticket consumer services
• Experience managing meaningful paid media budgets
• Proven ability to improve CPL, CPA, conversion rates, and ROAS
• Experience managing campaigns across multiple locations or markets
• Strong understanding of conversion tracking and attribution
• Experience in home services, construction, home improvement, real estate, luxury consumer services, or other high-ticket lead generation industries is strongly preferred.

Preferred

• Multi-location or franchise marketing experience is a major plus.