Responsibilities

• Build the engine: Design and execute the entire path across Google Ads, Meta, and LinkedIn: campaign structure, creative and copywriting, landing pages, lead magnets, webinars, and email nurture.
• Geography is a targeting parameter, not a fence.
• Drive the volume: A strong partner opens six practices a month through relationships; paid acquisition earns its place an order of magnitude past that.
• Leverage our substance: We provide the clinical workflow content, data, and HIPAA-compliant AI frameworks. You package them into campaigns that convert.
• Shape the message: We own the brand and the positioning, and we want your read on both. You will be testing our message against real practices every day, and what you learn there should change what we say.
• Optimize independently: We fund a monthly ad spend cap. Inside it you run the media buying freely, A/B test creative and landing pages, and drive cost per lead down against the first real baseline this firm has had.

Requirements

• 4+ years in performance marketing or demand generation, running paid media end to end with strict accountability for CPL and CAC.
• Demonstrated ability to produce hundreds of qualified leads a month.
• Hands-on across paid search and paid social: Google Ads, Meta Ads Manager, and the analytics behind them.
• Experience building direct-response and lead-magnet funnels from scratch (ad, page, offer, sequence), including landing page conversion rate optimization.
• Rigor about measurement. You instrument analytics and attribution before you spend.
• Genuine independence. There is no marketing manager above you and no team beside you.

Preferred

• Healthcare, clinical, or regulated-industry acquisition experience.
• B2B demand generation for professional services or SaaS.
• Experience selling to small business owners (a practice owner is a small business owner who also sees patients).
• Working familiarity with HIPAA and advertising compliance near clinical care.
• Marketing automation and CRM fluency. We run HubSpot.
• Expertise in webinar funnels specifically, not just direct response.