Senior Paid Media Strategist

Responsibilities

• Strategy & Planning: Develop audience-first, integrated media strategies and plans aligned with client objectives, budgets, research, and measurement goals across digital and traditional channels.
• Buying & Activation: Execute campaigns with direct buys or managed services; develop RFPs, evaluate proposals, negotiate rates, manage vendors, and oversee campaign launches.
• Optimization & Performance: Monitor delivery, pacing, audiences, creative, and KPIs. Identify issues proactively, make data-driven adjustments, and develop tests that improve results.
• Financial Management: Own campaign budgets, authorizations, insertion orders, invoice reconciliation, and delivery discrepancies from planning through closeout.
• Reporting & Client Partnership: Lead reporting and analysis, explain what happened and why, and turn performance data into actionable recommendations for clients and future campaigns.
• Innovation & Improvement: Evaluate emerging platforms, media opportunities, AI, and automation. Challenge assumptions, test new approaches, and improve how we plan, execute, measure, and report on media.

Requirements

• 7+ years of paid media experience with meaningful, hands-on ownership of planning, buying, optimization, and reporting.
• Demonstrated experience developing and managing integrated media plans across both digital and traditional channels.
• Working knowledge of Google Ads and paid social platforms, plus experience managing additional paid media channels.
• Experience managing media vendors, budgets, campaign documentation, and financial reconciliation.
• Strong analytical, communication, presentation, and client relationship skills.
• The judgment, initiative, and attention to detail to manage multiple campaigns independently and take responsibility for the quality of your work.

Preferred

• Agency experience or comparable experience managing multiple clients and campaigns.
• Familiarity with MRI-Simmons, GWI, Nielsen, GA4, Tableau, Strata, Prisma, or similar research, analytics, and media management tools.
• Experience with emerging media, structured testing, AI, or workflow automation.

Benefits

• Stratacomm is built around its people: thoughtful, low-ego colleagues who hold the work to a high standard and genuinely enjoy doing it together. You’ll sit on a senior bench that keeps a boutique feel while taking on work that matters across business, policy, and public service. We invest in our people with a competitive salary and full benefits, including health, dental, vision, 401(k), paid holidays, and flexible PTO.