Responsibilities

• Manage paid media campaigns across Meta Ads and Google Ads, including Google Search and Performance Max.
• Allocate and optimize budgets based on hiring priorities and campaign performance.
• Monitor campaign performance metrics, including CPC, CPA, lead quality, and applicant volume.
• Track conversions using pixels, UTM parameters, and campaign attribution through an Applicant Tracking System such as iCIMS.
• Test ad copy, creative, landing page strategies, lead forms, and campaign funnels.
• Evaluate whether native lead forms or direct-to-site traffic produce stronger applicant quality.
• Optimize campaigns independently with minimal oversight.
• Troubleshoot performance issues related to recruitment marketing, high-friction application funnels, and ATS drop-off.
• Navigate Meta Special Ad Category restrictions for employment-related campaigns.
• Meta employment ad restrictions limit targeting options such as age, gender, and ZIP code. You should understand how to drive results within these restrictions.

Requirements

• Deep experience with Meta Ads and Google Ads.
• Strong paid media optimization skills, especially around lead generation or applicant acquisition.
• Ability to analyze campaign performance and make optimization decisions independently.
• Comfort working with tracking, pixels, UTMs, conversion events, and attribution.
• Comfort working independently in a contractor or freelance capacity.
• Strong understanding of funnel drop-off, lead quality, and conversion optimization.
• Comfort working in spreadsheets, dashboards, and ad platforms.

Preferred

• Experience running employment, housing, credit, or other Special Ad Category campaigns on Meta.
• Experience with recruitment marketing, talent acquisition campaigns, or employment branding is strongly preferred.
• Familiarity with Applicant Tracking Systems such as iCIMS, Workday, Taleo, or similar platforms is preferred.