Senior Paid Media Strategist

Las Vegas, NV (On-site)

$77K/yr – $100K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid search and Shopping initiatives across multiple accounts, ensuring revenue alignment, measurement integrity, and scalable growth while coordinating cross-functional data quality and experimentation roadmaps.

  • Paid search & Shopping execution: govern campaigns, budgets, bidding, and creative testing to improve ROAS and revenue.
  • Feed & data quality: own Merchant Center feeds and partner with Ecommerce to improve product data and taxonomy for better shopping performance.
  • Measurement & insights: maintain tracking, GA4 integrations, and actionable dashboards with prioritized optimization plans.

Job Description

Own and optimize paid search and Shopping programs across multiple accounts to drive revenue, efficiency, and measurement integrity, while expanding reach and ensuring data quality and cross-functional alignment.

  • Growth Infrastructure: Manage large advertising budgets and pacing to optimize ROAS, CPA, conversion rate, revenue, and contribution margin.
  • Campaign Execution: Architect, launch, and optimize campaigns across Search, Shopping, Performance Max, remarketing, and related formats based on business needs.
  • Account Optimization: Lead ongoing optimization of keywords, bidding, ad copy/creative, audiences, landing pages, and geo/device/daypart tuning.
  • Product Feed Ownership: Serve as primary owner of Google Merchant Center feeds, including rules, attributes, taxonomy, promotions, and eligibility.
  • Feed Quality & Data: Partner with Ecommerce to improve product data and structured data impacting shopping performance.
  • Reach & Profitability: Identify opportunities to expand product ad reach and profitability via segmentation, custom labels, inventory prioritization, and overlays.
  • Measurement & Attribution: Establish and maintain tracking, GA4 integrations, UTM governance, and platform attribution settings.
  • Reporting & Insights: Build dashboards and narratives, translating results into actionable plans.
  • Testing Roadmap: Develop incrementality-minded tests across ad copy, bids, shopping feeds, segmentation, and new feature betas.
  • New Initiatives: Roll out marketing initiatives with learnings and playbooks to scale impact across product lines and seasonal shifts.
Professional Contractor Supply logo

Professional Contractor Supply

We are an innovative and fast-paced solutions provider for commercial, residential and industrial contractors. With the largest inventories in the Southwest, we ensure world-class customer service and the highest in-stock probability for tools, supplies and safety equipment. We pride ourselves on offering realistic expectations to our customers and striving to exceed them. At Fasteners, every team member has a singular commitment: Deliver the product to our customers on time, every time, no mistakes.Fasteners represents over 40 nationally recognized brands, including Milwaukee, DeWalt, Makita, and Bosch, as well as specialty electrical, plumbing, and fall protection products, such as Ridgid, Greenlee, and 3M-DBI SALA. In addition, we stock tens of thousands of SKUs in tool accessories, blades, drill bits, sockets, wrenches, as well as a wide variety of your day-to-day consumables. Fasteners also stocks a vast array of PPE and accessories, with an extensive selection of gloves, hard hats, and eye protection. Getting your team home safely is our priority! We are an industry leading supplier of Werner ladders, with an unparalleled selection of in-stock OSHA compliant ladders to ensure your needs and safety compliance standards are met. In addition, we represent the largest in stock selection of Knaack and Weatherguard boxes in the entire Southwest.With free shipments on most orders, same day local deliveries, and national deliveries within 1 to 4 business days, we have a proven track record of meeting the immediate time constraints our clients consistently expect.We're proud to have the most knowledgeable sales team in the industry, with a deep knowledge and understanding of the products we sell, and how those products will increase productivity for the specific project you are working on.When it comes to contractor supplies, Fasteners is second to none! We look forward to partnering with you as your elite supplier of choice.

Founded in 1993
Las Vegas, Nevada, USA
72 employees (3 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
5.8%
Direct
82%
Referral
4.8%
Social
5.8%
Paid
1.4%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
2 (3% of company)
Marketing Roles Posted (Last 30 Days)
2