Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
1 day ago
Senior Paid Media Strategist
USA (Hybrid)
$77K/yr – $100K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize paid search and shopping programs end-to-end, aligning campaigns with revenue goals, while driving feed quality and cross-functional data improvements to boost shopping performance and measurable impact.
- Campaign strategy and optimization: Search, Shopping, and remarketing with a focus on ROAS, CPA, and revenue.
- Feed and data quality ownership: Merchant Center, attributes, taxonomy, and data-driven improvements across product ads.
- Measurement, reporting, and experimentation: tracking, GA4/UTM governance, dashboards, and incrementality-minded tests.
Job Description
Responsibilities
- Own day-to-day strategy and execution of paid search and shopping programs across multiple ad accounts and Company domains, including Google Ads and Microsoft Advertising, aligned to revenue and efficiency goals.
- Manage large budgets, pacing spend, and optimize core KPIs such as ROAS, CPA, conversion rate, revenue, and contribution-margin efficiency.
- Architect, launch, and optimize campaigns across Search, Shopping, Performance Max (or equivalent), remarketing/audience solutions, and other formats as needed.
- Lead ongoing account optimization: keyword strategy, search query mining, bidding/budget strategy, ad copy/creative testing, audience strategy, landing page alignment, and geo/device/daypart optimization.
- Serve as the primary owner of product feed performance for ads accounts: Merchant Center, feed rules, attributes, taxonomy, promotions, and product eligibility.
- Drive improvements in feed quality and coverage by partnering with Ecommerce to enhance product data and structured data impacting shopping performance.
- Identify opportunities to expand product ad reach and profitability (e.g., segmentation by category/margin, custom labels, inventory prioritization, promotional overlays).
- Establish and maintain measurement integrity: conversion tracking, enhanced conversions, GA4 integrations, UTM governance, and platform-side attribution settings.
- Build and maintain performance reporting and insights (weekly/monthly dashboards and narratives) with clear recommendations and prioritized action plans.
- Proactively develop test roadmaps (incrementality-minded experimentation): ad copy tests, bid strategy tests, shopping/feed tests, segmentation tests, and new feature/platform betas.
- Lead rollout of new marketing initiatives (new product lines, seasonal shifts, category expansion, market changes, channel changes, new paid media inventory) with learnings and playbooks.
- Monitor marketplace and platform policy changes (merchant policies, restricted products, trademark compliance, privacy changes), ensuring accounts remain compliant and resilient.
- Maintain punctuality and regular attendance; participate in fostering an innovative, inclusive, and excellence-driven culture; protect confidential information.
Professional Contractor Supply
We are an innovative and fast-paced solutions provider for commercial, residential and industrial contractors. With the largest inventories in the Southwest, we ensure world-class customer service and the highest in-stock probability for tools, supplies and safety equipment. We pride ourselves on offering realistic expectations to our customers and striving to exceed them. At Fasteners, every team member has a singular commitment: Deliver the product to our customers on time, every time, no mistakes.Fasteners represents over 40 nationally recognized brands, including Milwaukee, DeWalt, Makita, and Bosch, as well as specialty electrical, plumbing, and fall protection products, such as Ridgid, Greenlee, and 3M-DBI SALA. In addition, we stock tens of thousands of SKUs in tool accessories, blades, drill bits, sockets, wrenches, as well as a wide variety of your day-to-day consumables. Fasteners also stocks a vast array of PPE and accessories, with an extensive selection of gloves, hard hats, and eye protection. Getting your team home safely is our priority! We are an industry leading supplier of Werner ladders, with an unparalleled selection of in-stock OSHA compliant ladders to ensure your needs and safety compliance standards are met. In addition, we represent the largest in stock selection of Knaack and Weatherguard boxes in the entire Southwest.With free shipments on most orders, same day local deliveries, and national deliveries within 1 to 4 business days, we have a proven track record of meeting the immediate time constraints our clients consistently expect.We're proud to have the most knowledgeable sales team in the industry, with a deep knowledge and understanding of the products we sell, and how those products will increase productivity for the specific project you are working on.When it comes to contractor supplies, Fasteners is second to none! We look forward to partnering with you as your elite supplier of choice.
