Senior Paid Media Strategist (Meta & TikTok)

USA (Remote)

$90K/yr – $120K/yrSenior Level5+ years expContract

Posted 2 months ago

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Job Summary

Drive investor-acquisition focused paid media campaigns on Meta and TikTok to generate qualified investor leads and scale high-budget strategies.

  • Own end-to-end paid campaigns from strategy to optimization
  • Must-have: 5+ years of paid media experience with Meta and TikTok
  • Independent contractor role with potential for full-time leadership

Job Description

Responsibilities
  • Develop and execute Meta and TikTok advertising campaigns focused on investor acquisition and lead generation
  • Build, launch, monitor, optimize, and scale paid advertising campaigns
  • Create and manage audience segmentation and targeting strategies
  • Develop retargeting and conversion funnel strategies
  • Coordinate ad creatives, copy direction, hooks, and campaign messaging
  • Conduct A/B testing across creatives, audiences, landing pages, and campaign structures
  • Analyze campaign performance and optimize based on KPIs and conversion metrics
  • Monitor cost-per-lead (CPL), click-through rates (CTR), return on ad spend (ROAS), conversion efficiency, and lead quality
  • Create reporting dashboards and performance summaries for leadership
  • Work directly with the Director of Capital Raising regarding campaign strategy, investor lead generation initiatives, and acquisition objectives
Requirements
  • Minimum 5+ years of paid media advertising experience
  • Extensive experience managing Meta and TikTok advertising campaigns
  • Proven success creating and scaling performance marketing campaigns
  • Strong understanding of conversion funnels and lead acquisition strategies
  • Experience with retargeting, analytics platforms, and advertising optimization
  • Advanced understanding of paid social advertising and audience targeting strategies
  • Ability to independently manage campaigns from strategy through execution
  • Strong analytical, communication, and reporting skills
  • Experience managing substantial advertising budgets preferred
  • Experience within investor acquisition, financial services, consulting, capital markets, private equity, fundraising, or high-level lead generation campaigns preferred
Preferred
  • Self-starter with strong ownership mentality
  • High-level strategic thinker
  • Strong communication and organizational skills
  • Ability to work independently in fast-paced environments
  • Results-driven and performance-oriented mindset
  • Strong creative and analytical balance