Senior Paid Media Strategist

Responsibilities

• Develop, manage, and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI ads.
• Monitor campaign performance daily, adjusting bids, budgets, targeting, and creative to meet KPIs.
• Build full-funnel campaigns, from awareness to lead generation and conversion. Tailored to regional audiences and go-to-market priorities.
• Lead audience strategy including segmentation, targeting, and retargeting across platforms.
• Design and run A/B tests on creative, copy, bidding strategies, and landing pages to continuously improve performance.
• Partner with regional marketing, sales, and product teams to align campaigns with launches, seasonal initiatives, and market-specific needs.
• Help establish reporting frameworks and deliver regular performance insights and recommendations to senior stakeholders.
• Stay up to date on competitive activity, platform changes, new features, and paid media trends, and share relevant findings with the team.
• Share best practices and help build a consistent paid media framework across the global team.

Requirements

• 5+ years of hands-on experience leading and managing paid search and social campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
• 3+ years of experience managing significant media budgets and delivering against pipeline and revenue KPIs.
• 3+ years of experience using Google Analytics 4 (GA4), Looker Studio, or similar analytics platforms to analyze digital performance, build reports and dashboards, and translate data into actionable insights.

Preferred

• Direct experience planning and managing paid media for B2B industrial brands.
• Familiarity with SEO tools such as SEMrush or Google Search Console, and the ability to use organic search data to inform paid campaign targeting and messaging.
• Familiarity with attribution modeling and multi-touch measurement approaches.
• Familiarity with regional digital marketing nuances, audience behaviors, and media landscapes across the Americas, Australia, and New Zealand.
• Working proficiency in Spanish and/or Portuguese is highly preferred.
• Comfort working with CRM and marketing automation data to inform campaign strategy.
• Experience working across multiple time zones and cultures in a global organization.
• Ability to operate independently, set priorities, and drive projects forward in a global, complex organization.
• Excellent communication skills. You must be able to translate data into clear narratives for marketing and sales leadership.
• A bachelor’s degree in a related field such as Marketing, Business, Data Analytics, or Communications.

Benefits

• Employee benefits are part of the competitive total rewards package that Donaldson Company, Inc. provides to you. Our comprehensive benefits program includes health benefits, retirement plan (401k), paid time away, paid leaves (including paid parental leave) and more.